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Shopify Markets

Shopify helps merchants expand their business to a global audience, sell to multiple countries, and scale internationally. This means that many merchants need to sell in multiple languages and currencies.

Shopify themes include built-in country and language selectors via the localization Liquid object and {% form 'localization' %} tag, which let customers choose their preferred currency, language, or both — see Support multiple currencies and languages. Merchants on the Shopify Plus plan also get automatic country detection — Shopify uses geolocation to pre-select the most relevant enabled market for each visitor.

Additionally, you can adapt your theme content for different markets.


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