Customer
The RFM (Recency, Frequency, Monetary) group for a customer.
Anchor to Valid valuesValid values
- Anchor to ACTIVEACTIVE
Customers with recent purchases, some orders, and moderate spend.
- Anchor to ALMOST_LOSTALMOST_
LOST Customers without recent purchases, fewer orders, and with lower spend.
- Anchor to AT_RISKAT_
RISK Customers without recent purchases, but with a strong history of orders and spend.
- Anchor to CHAMPIONSCHAMPIONS
Customers with very recent purchases, many orders, and the most spend.
- Anchor to DORMANTDORMANT
Customers without recent orders, with infrequent orders, and with low spend.
- Anchor to LOYALLOYAL
Customers with recent purchases, many orders, and the most spend.
- Anchor to NEEDS_ATTENTIONNEEDS_
ATTENTION Customers with recent purchases, some orders, and moderate spend.
Customers with very recent purchases, few orders, and low spend.
- Anchor to PREVIOUSLY_LOYALPREVIOUSLY_
LOYAL Customers without recent purchases, but with a very strong history of orders and spend.
- Anchor to PROMISINGPROMISING
Customers with recent purchases, few orders, and low spend.
- Anchor to PROSPECTSPROSPECTS
Customers with no orders yet.