Marketing
The available types of tactics for a marketing activity.
Anchor to Valid valuesValid values
- ABANDONED_CART
- AD
- AFFILIATE
- LINK
- LOYALTY
- MESSAGE
- NEWSLETTER
- NOTIFICATION
- POST
- RETARGETING
- SEO
- STOREFRONT_APP
- TRANSACTIONAL
- Anchor to ABANDONED_CARTABANDONED_
CART An abandoned cart recovery email.
An ad, such as a Facebook ad.
- Anchor to AFFILIATEAFFILIATE
An affiliate link.
- Anchor to LINKLINK
A link.
- Anchor to LOYALTYLOYALTY
A loyalty program.
- Anchor to MESSAGEMESSAGE
A messaging app, such as Facebook Messenger.
- Anchor to NEWSLETTERNEWSLETTER
A newsletter.
- Anchor to NOTIFICATIONNOTIFICATION
A notification in the Shopify admin.
- Anchor to POSTPOST
A blog post.
- Anchor to RETARGETINGRETARGETING
A retargeting ad.
Search engine optimization.
- Anchor to STOREFRONT_APPSTOREFRONT_
APP A popup on the online store.
- Anchor to TRANSACTIONALTRANSACTIONAL
A transactional email.
Anchor to FieldsFields
- •OBJECT
A customer's session on the online store. Tracks how the
Customerarrived at the store, including the landing page, referral source, and any associated marketing campaigns.The visit captures attribution data such as
UTMParameters, referral codes, and thethat drove the session. This information helps merchants understand which marketing efforts successfully bring customers to their store.- •OBJECT
The marketing activity resource represents marketing that a merchant created through an app.
- •INPUT OBJECT
The input fields for creating an externally-managed marketing activity.
- •INPUT OBJECT
The input fields required to update an externally managed marketing activity.
- •INPUT OBJECT
The input fields for creating or updating an externally-managed marketing activity.
- •OBJECT
Represents actions that market a merchant's store or products.