Customer
The possible values for the marketing subscription opt-in level enabled at the time the customer consented to receive marketing information.
The levels are defined by the M3AAWG best practices guideline document.
Anchor to Valid valuesValid values
- CONFIRMED_OPT_IN
- SINGLE_OPT_IN
- UNKNOWN
- Anchor to CONFIRMED_OPT_INCONFIRMED_
OPT_ IN After providing their information, the customer receives a confirmation and is required to perform a intermediate step before receiving marketing information.
- Anchor to SINGLE_OPT_INSINGLE_
OPT_ IN After providing their information, the customer receives marketing information without any intermediate steps.
- Anchor to UNKNOWNUNKNOWN
The customer receives marketing information but how they were opted in is unknown.
Anchor to FieldsFields
- •OBJECT
A customer's email address with marketing consent. This includes the email address, marketing subscription status, and opt-in level according to M3AAWG best practices guidelines.
It also provides the timestamp of when customers last updated marketing consent and URLs for unsubscribing from marketing emails or opting in or out of email open tracking. The
field indicates where the customer consented to receive marketing material.- Anchor to CustomerEmailMarketingConsentInput.marketingOptInLevelCustomer•INPUT OBJECT
Email Marketing Consent Input.marketingOptInLevel Information that describes when a customer consented to receiving marketing material by email.
- Anchor to CustomerEmailMarketingConsentState.marketingOptInLevelCustomer•OBJECT
Email Marketing Consent State.marketingOptInLevel The record of when a customer consented to receive marketing material by email.
- •INTERFACE
The marketing consent information for one of a customer's marketing channels. Implemented by per-channel types such as
.- •INPUT OBJECT
The input fields for the marketing consent information when a customer consented to receiving marketing material on a given channel. Used by channel-specific consent mutations such as
.- •OBJECT
A phone number.
- •OBJECT
The SMS marketing consent information for a customer's phone number. Implements the
interface. Use themutation to change it.- Anchor to CustomerSmsMarketingConsentInput.marketingOptInLevelCustomer•INPUT OBJECT
Sms Marketing Consent Input.marketingOptInLevel The marketing consent information when the customer consented to receiving marketing material by SMS.
- Anchor to CustomerSmsMarketingConsentState.marketingOptInLevelCustomer•OBJECT
Sms Marketing Consent State.marketingOptInLevel The record of when a customer consented to receive marketing material by SMS.
The customer's consent state reflects the record with the most recent date when consent was updated.
- •OBJECT
The WhatsApp marketing consent information for a customer's phone number. Implements the
interface. Use themutation to change it.