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Search ads on the Shopify App Store are rolling-out to all qualified partners
Shopify App Store
Effective February 11, 2020
All qualified partners with apps listed on the Shopify App Store will soon be able to create search ads to help merchants discover their apps in the Shopify App Store.
Ads will be shown to merchants on app store search result pages, above the organic search results. You can associate your ads to specific search terms so that your ads are shown when a merchant searches for those specific terms.
Learn more about advertising in the Shopify App Store, in the Shopify Help Center.