API version: unstable
API version: 2021-01 Release candidate
API version: 2020-10 Latest
API version: 2020-07
API version: 2020-04
API version: 2020-01
API version: 2019-10 Unsupported
API version: 2019-07 Unsupported

MarketingTactic enum

Version 2021-01 (Release candidate)

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-10 (Latest)

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-07

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-04

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2020-01

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-10 (Unsupported)

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-07 (Unsupported)

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic

Version 2019-04 (Unsupported)

The available types of marketing event.

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Types that return MarketingTactic